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How to integrate web stories on Shopify

June 11, 2024

Add videos in your Shopify Store to increase conversion

In today's fast-paced, digitally-driven world, customer expectations have evolved drastically. They are no longer satisfied with static content and continuously seek more interactive, engaging, and visually appealing content to enhance their online shopping experience. Videos have emerged as a powerful tool in this regard, proving to be highly effective in capturing customer attention and driving engagement. However, a common question that arises is: How can one incorporate videos into a Shopify store? While Shopify, a leading ecommerce platform, doesn't offer built-in functionality for video content, there are still several effective ways to add videos to your store. This comprehensive guide will explore three such methods, provide a detailed explanation of each, and highlight some actionable steps you can take to effectively implement them in your store.

Using Shopify video apps

The first and perhaps most straightforward method to incorporate videos into your Shopify store is by leveraging the power of Shopify video apps. These apps, designed specifically for Shopify, allow you to effortlessly upload, manage, and display video content right from your Shopify dashboard, simplifying the process. There are several popular video apps available, such as YouTube Video Gallery, Vimeo Video Gallery, and Video Background, each offering unique features. When choosing an app, it's important to consider your specific video content needs and ensure the app is compatible with your store's design and functionality.

Actionable Steps:

  1. Choose a video app: Evaluate apps like YouTube Video Gallery or Video Background based on your needs.
  2. Install the app: Follow the installation instructions provided by Shopify.
  3. Upload your videos: Use the app interface to upload and manage your video content.
  4. Customize display settings: Adjust the video display settings to match your store's design.

Integrating with external video platforms

An alternative method is integrating your Shopify store with external video platforms. Platforms like YouTube and Vimeo allow you to embed videos directly into your Shopify pages. This method offers greater flexibility in the type and style of video content you can include and allows greater control over how your videos are displayed. However, this method does require a certain level of technical knowledge and may not be suitable for everyone, especially those without a background in coding.

Actionable steps:

  1. Upload Videos to YouTube/Vimeo: Create a channel and upload your videos.
  2. Get embed code: Copy the embed code provided by the platform.
  3. Embed in shopify: Insert the embed code into the HTML of your Shopify pages where you want the video to appear.

Utilizing Pimster

Last but certainly not least, you can opt to utilize Pimster, an ecommerce video platform designed to streamline the process of creating, managing, and delivering video content. Pimster is a powerful tool that seamlessly integrates with your Shopify store, allowing you to deliver high-quality, engaging video content across all channels. One of its standout features is the ability to create shoppable videos, which allow your customers to shop directly from your videos, enhancing the shopping experience and potentially increasing sales. While this method does require a subscription to Pimster, the investment can be well worth it, given the robust features and capabilities it offers.

Actionable steps:

  1. Choose Pimster in your Shopify library: Search for Pimster Shoppable Videos.
  2. Subscribe to Pimster: Sign up for a Pimster account and select a subscription plan.
  3. Integrate with Shopify: Follow Pimster's integration guide to connect it with your Shopify store.
  4. Create multilingual Shoppable Videos: Use Pimster's tools to create and upload shoppable videos on your product detail pages.
  5. Monitor and Optimize: Use Pimster’s analytics to track performance and optimize your video content.

Further considerations

While the above-mentioned methods are effective in integrating videos into your Shopify store, there are several other factors to consider, ensuring that your efforts yield the desired results.

Quality of content

Firstly, the quality of your video content is paramount. No matter how sophisticated your method of integration, if the videos are not of high quality, engaging, and relevant to your customers, they will not have the desired effect. Invest time in creating videos that not only showcase your products accurately but also resonate with your target audience.

Video SEO

Just like with written content, your videos need to be optimized for search engines to increase their visibility. Incorporate keywords in the video title, description, and tags, and ensure that your videos are accessible by providing captions or transcripts for those with hearing impairments.

Mobile optimization

Finally, considering that a significant portion of online shoppers use mobile devices, your videos should be optimized for mobile viewing. Ensure they are of the right size and resolution, and load quickly, even on slower mobile data connections.

Examples of video content for your Shopify store

Web Stories

Incorporate web stories into your Shopify store to boost your e-commerce engagement. Web stories are short, visually rich pieces of content designed to be consumed quickly, similar to social media stories. They can be used to highlight new products, share customer testimonials, or provide quick tutorials.

Product demos

Create videos demonstrating how to use your products, highlighting key features and benefits. This helps customers understand the product better and can drive purchase decisions.

Customer testimonials

Share videos of satisfied customers talking about their positive experiences with your products. Authentic testimonials can build trust and credibility.


Show behind-the-scenes footage of your business operations, such as how products are made or packed. This can create a connection with your customers and humanize your brand.

Tutorials and How-Tos

Produce tutorial videos that provide value to your customers, such as styling tips for fashion items or maintenance guides for electronic products.

Integrate web stories on Shopify to boost your e-commerce

Incorporating videos into your Shopify store can significantly enhance the overall user experience, making it more engaging, interactive, and enjoyable for your customers. By using Shopify video apps, integrating with external video platforms, or utilizing Pimster, you can effectively incorporate videos into your store and create a shopping experience that not only meets but exceeds customer expectations. Ultimately, this can lead to increased engagement, higher customer satisfaction, and a boost in sales – making it a strategic move for any Shopify store owner.